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HOW TO PITCH & GET NOTICED (WITH E-MAIL SAMPLES)

HOW TO PITCH & GET NOTICED (WITH E-MAIL SAMPLES)

Story by: MEI  |  Instagram: @blameitonmei

 

The first two parts of this series talked about the things you should know and do before working with brands and how to find PR and brand contacts. Now that you have created your media kit, worked on your social media aesthetics, you built an engaging community and found the contact email to one of your favorite beauty brands, what exactly should you say in your email? Should you just introduce yourself in hopes of a reply with a collaboration opportunity, or should you pitch right off the bat? What should you include? How long should it be?

 

I know too well the overwhelming feeling of this but, take a deep breath, I will walk you through it.

 

Blame it on Mei, @blameitonmei, Miami Fashion Lifestyle Mommy Blogger, Working With Brands, How to Pitch To Brands

Don’t wait

 

First off, do not wait until you have a gazillion followers to reach out to a brand. If you have something great to offer, like eye-catching photography, great engagement rate (read more about how to calculate it here) or a very concentrated niche, then go for it! What’s the worst that can happen? They don’t reply? You get a maybe next time? It’s worth it no matter what.

 

Engage

It’s never a bad idea to engage with the brand through social before reaching out for a collab. Genuinely like and comment on its social media posts. But do not stalk! It’s beneficiary to also view its Stories and engage with it by sending a DM. If you happen to feature the brand, keep track of the times you have done so and mention it in your pitch email.

 

Want to know the pre-basics of working with brands or how to find PR contacts? check out the other parts of the series here.
Subject line and length

Catchy and short is what you should aim for. Your email should not be more than 3 paragraphs long, 3 sentences each. Write it out once and then go back to it to remove as much fluff as possible without losing substance.

Example:

    • I want to promote [brand name]
    • Great idea to promote [product name]
    • Story idea: taking [product] to my upcoming travels

 

Introduction
Briefly introduce yourself. Be professional but don’t sound like a robot. If you met the person before, at an event, for example, mention it. If instead, you know someone in common, tell them. Include links to your blog and social media. Lay out your statistics if they are worth mentioning and attach your media kit. Don’t know what a media kit should include? Check out this blog post.

 

Example: Hi! It was so nice meeting you at the [brand or product] launch this past week. Just to refresh your memory, I am Mei, founder of Blame it on Mei, a bilingual blog that focuses on fashion, lifestyle and motherhood. Attached you can find my media kit but at a glance, my Instagram following is of [amount] with a [percentage] engagement rate. In my blog, I average about [number] visitors a month and have [number] of newsletter subscribers.

 

Blame it on Mei, @blameitonmei, Miami Fashion Lifestyle Mommy Blogger, Working With Brands, How to Pitch To Brands

Compliment

Compliment the brand and mention why you love its products. If you have a favorite, share why. Authentic stories are great for pitching, thus, if you have one, say it, but be short and sweet.

 

Example: After having a baby, my skin has been very dry. But after using the [product name] for a week I was impressed at how it dramatically improved my skin’s texture! I love how it smells too and how it is easily absorbed by my skin.

 

 

What you want, what you are going to offer in return and its monetary value

This is what the email is really for, therefore, be specific but not blunt. Provide a unique idea or angle to your story. Remember, that’s what blogging is about, telling a story.

Example (for product exchange only): I will be traveling soon and would like to feature [product] in a blog post (typically valued at $______) as my carry-on essential for keeping my skin hydrated and supple. My readers are always asking what products I travel with, so I thought this would make for a great, organic partnership!

 

Is that something [brand] would be open to?

Example (for paid collaboration): I will be traveling soon and would like to feature [product] as my carry-on essential for keeping my skin hydrated and supple. My readers are always asking what products I travel with, so I thought this would make for a great, organic partnership!

I would love to partner with you guys in some way.

Past collaboration

If you worked on a similar collaboration before, share samples of it. This way, the brand you are pitching to knows exactly what to expect from you.

Example: Take a peek at this past collaboration where I featured [product] as my must-have for chapped lips during the winter season

And that’s it, here is the entire email comprised from the above examples.

 

Hi! It was so nice meeting you at the [brand or product] launch this past week. Just to refresh your memory, I am Mei, founder of Blame it on Mei, a bilingual blog that focuses on fashion, lifestyle and motherhood. Attached you can find my media kit but at a glance, my Instagram following is of [amount] with a [percentage] engagement rate. In my blog, I average about [number] visitors a month and have [number] of newsletter subscribers.

After having a baby, my skin has been very dry. But after using the [product name] for a week I was impressed at how it dramatically improved my skin’s texture! I love how it smells too and how it is easily absorbed by my skin.

I will be traveling soon and would like to feature [product] as my carry-on essential for keeping my skin hydrated and supple. My readers are always asking what products I travel with, so I thought this would make for a great, organic partnership!I would love to partner with you guys in some way. Take a peek at this past collaboration where I featured [product] as my must-have for chapped lips during the winter season.

Best,
Mei